Andrews, J. Craig Advertising, promotion and other aspects of integrated marketing communications / J. Craig Andrews and Terence A. Shimp - 10th ed. - Singapore: Cengage Learning Asia, c2019. - xix, 635p.; ill. Includes bibliographical references and index ISBN: 978-981-48-4687-5 Subjects--Topical Terms: Marketing AdvertisingPromotionDirect marketing Dewey Class. No.: 658.802 An567 2019