Andrews, J. Craig  <br/><br/>
Advertising, promotion and other aspects of integrated marketing communications / 
J. Craig Andrews and Terence A. Shimp 
 - 10th ed. 
 - Singapore:  Cengage Learning Asia,  c2019. 
 - xix, 635p.;  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>978-981-48-4687-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Advertising<br/>Promotion<br/>Direct marketing 
<br/><br/><label>Dewey Class. No.: </label>658.802 An567 2019