Andrews, J. Craig

Advertising, promotion and other aspects of integrated marketing communications / J. Craig Andrews and Terence A. Shimp - 10th ed. - Singapore: Cengage Learning Asia, c2019. - xix, 635p.; ill.

Includes bibliographical references and index

978-981-48-4687-5


Marketing
Advertising
Promotion
Direct marketing

658.802 An567 2019