TY  - BOOK
AU  -  Andrews, J. Craig 
AU  - Shimp, Terence A.
TI  - Advertising, promotion and other aspects of integrated marketing communications
SN  - 978-981-48-4687-5
U1  - 658.802 An567 2019 
PY  - 2019///
CY  - Singapore
PB  - Cengage Learning Asia
KW  - Marketing
KW  - Advertising
KW  - Promotion
KW  - Direct marketing
N1  - Includes bibliographical references and index
ER  -