TY - BOOK AU - Andrews, J. Craig AU - Shimp, Terence A. TI - Advertising, promotion and other aspects of integrated marketing communications SN - 978-981-48-4687-5 U1 - 658.802 An567 2019 PY - 2019/// CY - Singapore PB - Cengage Learning Asia KW - Marketing KW - Advertising KW - Promotion KW - Direct marketing N1 - Includes bibliographical references and index ER -