Kotler, Philip  <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John Bowen, James Makens 
 - 3rd ed.  
 - Singapore:  Pearson Education South Asia,   c2003. 
 - xvii, 893p.;  ill.  
<br/><br/>Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>981-247-052-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry - Marketing<br/>Tourist trade - Marketing 
<br/><br/><label>Dewey Class. No.: </label>647.940688 K87 2003