TY  - BOOK
AU  - Kotler, Philip 
AU  - John Bowen 
AU  - James Makens 
TI  - Marketing for hospitality and tourism
SN  - 981-247-052-2
U1  - 647.940688 K87 2003 
PY  - 2003///
CY  - Singapore
PB  - Pearson Education South Asia, 
KW  - Hospitality industry - Marketing
KW  - Tourist trade - Marketing
N1  - Includes bibliographical references and index
ER  -