Llanes. Violeta A., Real marketing / Violeta A. Llanes, Jose Rene Ituralde, Jose M. Pura, Jr. - Quezon City : Katha Publishing, c1996. - xii, 297p. Includes bibliographical references. ISBN: 971-150-103-1 Subjects--Topical Terms: Marketing--Management Dewey Class. No.: Fil. 658.8 L791 1996