Dibb, Sally. <br/><br/>
Marketing concepts and strategies / 
Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell 
 - 8th ed. 
 - Hampshire, UK:  Cengage Learning, EMEA,  c2019 
 - xiv, 814p.:  coll. ill. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>978-1-4737-6027-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 M345 2019