TY  - BOOK
AU  - Dibb, Sally.
AU  - Simkin, Lyndon
AU  - Pride, William M.
AU  - Ferrell, O. C.
TI  - Marketing concepts and strategies
SN  - 978-1-4737-6027-1
U1  - 658.8 M345 2019 
PY  - 2019///
CY  - Hampshire, UK
PB  - Cengage Learning, EMEA
KW  - Marketing
N1  - Includes index
ER  -