Kotler, Philip <br/><br/>
Marketing for hospitality and tourism /  
[Philip] Kotler, [John} Bowen, [James] Makens 
 - 6th ed. 
 - Singapore:  Pearson Education South Asia,   c2015 
 - II, 630p.:  ill. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>978-981-4604-17-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry - Marketing <br/>Tourist trade - Marketing
<br/><br/><label>Dewey Class. No.: </label>647.940688 K87 2015