TY  - BOOK
AU  - Kotler, Philip
AU  - Bowen, John
AU  - Makens, James
TI  - Marketing for hospitality and tourism / 
SN  - 978-981-4604-17-8
U1  - 647.940688 K87 2015 
PY  - 2015///
CY  - Singapore
PB  - Pearson Education South Asia, 
KW  - Hospitality industry - Marketing
KW  - Tourist trade - Marketing
N1  - Includes index
ER  -