| 000 | 00733nam a22002297a 4500 | ||
|---|---|---|---|
| 005 | 20230517081229.0 | ||
| 008 | 221104b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-981-48-4687-5 | ||
| 082 | _a658.802 An567 2019 | ||
| 100 |
_a Andrews, J. Craig _eauthor |
||
| 245 |
_aAdvertising, promotion and other aspects of integrated marketing communications / _cJ. Craig Andrews and Terence A. Shimp |
||
| 250 | _a10th ed. | ||
| 260 |
_aSingapore: _bCengage Learning Asia, _cc2019. |
||
| 300 |
_axix, 635p.; _bill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 541 | _e6549 | ||
| 650 | _aMarketing | ||
| 650 | _aAdvertising | ||
| 650 | _aPromotion | ||
| 650 | _aDirect marketing | ||
| 700 | _aShimp, Terence A. | ||
| 999 |
_c124 _d124 |
||