000 | 00786nam a22002177a 4500 | ||
---|---|---|---|
005 | 20230227010556.0 | ||
008 | 230227b |||||||| |||| 00| 0 eng d | ||
020 | _a981-247-052-2 | ||
082 | _a647.940688 K87 2003 | ||
100 |
_aKotler, Philip _eauthor |
||
245 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John Bowen, James Makens |
||
250 | _a3rd ed. | ||
260 |
_aSingapore: _bPearson Education South Asia, _cc2003. |
||
300 |
_axvii, 893p.; _bill. |
||
504 | _aIncludes bibliographical references and index | ||
541 | _e590 c.1, 591 c.2, 592 c.3, 593 c.4, 638 c.5, 639 c.6, 640 c.7, 3362 c.8 | ||
650 | _aHospitality industry - Marketing | ||
650 | _aTourist trade - Marketing | ||
700 |
_aJohn Bowen _eauthor |
||
700 |
_aJames Makens _eauthor |
||
999 |
_c1415 _d1415 |