000 00786nam a22002177a 4500
005 20230227010556.0
008 230227b |||||||| |||| 00| 0 eng d
020 _a981-247-052-2
082 _a647.940688 K87 2003
100 _aKotler, Philip
_eauthor
245 _aMarketing for hospitality and tourism /
_cPhilip Kotler, John Bowen, James Makens
250 _a3rd ed.
260 _aSingapore:
_bPearson Education South Asia,
_cc2003.
300 _axvii, 893p.;
_bill.
504 _aIncludes bibliographical references and index
541 _e590 c.1, 591 c.2, 592 c.3, 593 c.4, 638 c.5, 639 c.6, 640 c.7, 3362 c.8
650 _aHospitality industry - Marketing
650 _aTourist trade - Marketing
700 _aJohn Bowen
_eauthor
700 _aJames Makens
_eauthor
999 _c1415
_d1415