000 | 00672nam a22002177a 4500 | ||
---|---|---|---|
005 | 20230127062335.0 | ||
008 | 230127b |||||||| |||| 00| 0 eng d | ||
020 | _a978-1-4737-6027-1 | ||
082 | _a658.8 M345 2019 | ||
100 |
_aDibb, Sally. _eauthor |
||
245 |
_aMarketing concepts and strategies / _cSally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell |
||
250 | _a8th ed. | ||
260 |
_aHampshire, UK: _bCengage Learning, EMEA, _cc2019 |
||
300 |
_axiv, 814p.: _bcoll. ill. |
||
504 | _aIncludes index | ||
541 | _e6725 | ||
650 | _aMarketing | ||
700 |
_aSimkin, Lyndon _eauthor |
||
700 |
_aPride, William M. _eauthor |
||
700 |
_aFerrell, O. C. _eauthor |
||
999 |
_c696 _d696 |