Marketing for hospitality and tourism /
Kotler, Philip
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens - 3rd ed. - Singapore: Pearson Education South Asia, c2003. - xvii, 893p.; ill.
Includes bibliographical references and index
981-247-052-2
Hospitality industry - Marketing
Tourist trade - Marketing
647.940688 K87 2003
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens - 3rd ed. - Singapore: Pearson Education South Asia, c2003. - xvii, 893p.; ill.
Includes bibliographical references and index
981-247-052-2
Hospitality industry - Marketing
Tourist trade - Marketing
647.940688 K87 2003