Marketing for hospitality and tourism /
Kotler, Philip
Marketing for hospitality and tourism / [Philip] Kotler, [John} Bowen, [James] Makens - 6th ed. - Singapore: Pearson Education South Asia, c2015 - II, 630p.: ill.
Includes index
978-981-4604-17-8
Hospitality industry - Marketing
Tourist trade - Marketing
647.940688 K87 2015
Marketing for hospitality and tourism / [Philip] Kotler, [John} Bowen, [James] Makens - 6th ed. - Singapore: Pearson Education South Asia, c2015 - II, 630p.: ill.
Includes index
978-981-4604-17-8
Hospitality industry - Marketing
Tourist trade - Marketing
647.940688 K87 2015