Advertising, promotion and other aspects of integrated marketing communications /
Andrews, J. Craig
Advertising, promotion and other aspects of integrated marketing communications / J. Craig Andrews and Terence A. Shimp - 10th ed. - Singapore: Cengage Learning Asia, c2019. - xix, 635p.; ill.
Includes bibliographical references and index
978-981-48-4687-5
Marketing
Advertising
Promotion
Direct marketing
658.802 An567 2019
Advertising, promotion and other aspects of integrated marketing communications / J. Craig Andrews and Terence A. Shimp - 10th ed. - Singapore: Cengage Learning Asia, c2019. - xix, 635p.; ill.
Includes bibliographical references and index
978-981-48-4687-5
Marketing
Advertising
Promotion
Direct marketing
658.802 An567 2019