Advertising, promotion and other aspects of integrated marketing communications / (Record no. 124)

MARC details
000 -LEADER
fixed length control field 00733nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230517081229.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221104b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-981-48-4687-5
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 An567 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Andrews, J. Craig
Relator term author
245 ## - TITLE STATEMENT
Title Advertising, promotion and other aspects of integrated marketing communications /
Statement of responsibility, etc. J. Craig Andrews and Terence A. Shimp
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore:
Name of publisher, distributor, etc. Cengage Learning Asia,
Date of publication, distribution, etc. c2019.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 635p.;
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Accession number 6549
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     ctu-moalboal ctu-moalboal 12/17/2020   658.802 An567 2019 6549 11/04/2022 1 11/04/2022 Books-Reference