A primer on consumer behavior: a guide for managers /
Stewart, David W.
A primer on consumer behavior: a guide for managers / David W. Stewart; Naresh Malhotra, editor - 1st ed. - New York: Business Export Press, c2018. - xii, 124p.: ill. - Consumer behavior collection .
Includes references and index
978-1-94744-120-0
Consumer behavior
Marketing
Consumers - Attitudes
Grad. 658.8342 St849 2018
A primer on consumer behavior: a guide for managers / David W. Stewart; Naresh Malhotra, editor - 1st ed. - New York: Business Export Press, c2018. - xii, 124p.: ill. - Consumer behavior collection .
Includes references and index
978-1-94744-120-0
Consumer behavior
Marketing
Consumers - Attitudes
Grad. 658.8342 St849 2018