A primer on consumer behavior: (Record no. 26)

MARC details
000 -LEADER
fixed length control field 00732nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221014024947.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221014b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-94744-120-0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Grad. 658.8342 St849 2018
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stewart, David W.
Relator term author
245 ## - TITLE STATEMENT
Title A primer on consumer behavior:
Remainder of title a guide for managers /
Statement of responsibility, etc. David W. Stewart; Naresh Malhotra, editor
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Business Export Press,
Date of publication, distribution, etc. c2018.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 124p.:
Other physical details ill.
490 ## - SERIES STATEMENT
Series statement Consumer behavior collection
500 ## - GENERAL NOTE
General note Includes references and index
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Accession number 6927
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers - Attitudes
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh
Relator term editor
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     ctu-moalboal ctu-moalboal 03/03/2021   Grad. 658.8342 St849 2018 6927 10/14/2022 1 10/14/2022 Books - Graduate School