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Marketing concepts and strategies /

Dibb, Sally.

Marketing concepts and strategies / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell - 8th ed. - Hampshire, UK: Cengage Learning, EMEA, c2019 - xiv, 814p.: coll. ill.

Includes index

ISBN: 978-1-4737-6027-1

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 M345 2019

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