Marketing concepts and strategies / (Record no. 696)

MARC details
000 -LEADER
fixed length control field 00672nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230127062335.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230127b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-4737-6027-1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 M345 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dibb, Sally.
Relator term author
245 ## - TITLE STATEMENT
Title Marketing concepts and strategies /
Statement of responsibility, etc. Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hampshire, UK:
Name of publisher, distributor, etc. Cengage Learning, EMEA,
Date of publication, distribution, etc. c2019
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 814p.:
Other physical details coll. ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Accession number 6725
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Simkin, Lyndon
Relator term author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pride, William M.
Relator term author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ferrell, O. C.
Relator term author
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     ctu-moalboal ctu-moalboal 03/03/2021   658.8 M345 2019 6725 01/27/2023 1 01/27/2023 Books-Reference