Advertising, promotion and other aspects of integrated marketing communications / J. Craig Andrews and Terence A. Shimp

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Material type: Text

TextPublication details: Singapore: Cengage Learning Asia, c2019.Edition: 10th edDescription: xix, 635p.; illISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books-Reference	ctu-moalboal	658.802 An567 2019	1	Available		6549

Includes bibliographical references and index

6549

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