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Advertising, promotion and other aspects of integrated marketing communications / J. Craig Andrews and Terence A. Shimp

By: Contributor(s): Material type: TextTextPublication details: Singapore: Cengage Learning Asia, c2019.Edition: 10th edDescription: xix, 635p.; illISBN:
  • 978-981-48-4687-5
Subject(s): DDC classification:
  • 658.802 An567 2019
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Item type Current library Call number Copy number Status Date due Barcode
Books-Reference Books-Reference ctu-moalboal 658.802 An567 2019 1 Available 6549

Includes bibliographical references and index

6549

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